Verdad CRE

Multifamily Neighborhood Ledger
October 2026

Palma Ceia and Bayshore Beautiful

Tampa, Florida  ·  Multifamily rents through October 20, 2026

$1,425
1 Bedroom median asking
$2.63/SF on 53 listings
$1,900
2 Bedroom median asking
$2.13/SF on 60 listings
$2,995
3+ Bedroom median asking
on 6 listings
40
Median days from listing to lease
142 leases in 180 days
3.2%
Listings with a concession
of 348 tracked
104
Properties tracked
last 180 days

The Neighborhood

Hillsborough County

Palma Ceia 2 bedrooms ask a $1,900 median, 8.6% above Tampa citywide

348
Listings Tracked
last 180 days
104
Properties
with a listing in the window
119
Units Advertised
in the last 45 days
142
Leases Observed
last 180 days

On the market in the last 45 days: 1 bedrooms at a $1,425 median on 53 listings ($2.63 per square foot), 2 bedrooms at $1,900 on 60 listings ($2.13 per square foot) and 3+ bedrooms at $2,995 on 6 listings. The 1 and 2 bedroom carry nearly all of the activity, with 66 and 71 of the 142 leases observed over 180 days.

Against the Tampa citywide median asking rent, Palma Ceia and Bayshore Beautiful run +8.6% on 2 bedrooms ($1,900 against $1,750) and -4.7% on 1 bedrooms ($1,425 against $1,495). Per square foot the 1 bedroom asks more than the city, $2.63 against $2.52, and the average active 1 bedroom here is 579 square feet. 2 bedrooms ask $2.13 per square foot against $2.07 citywide.

Over the last 30 days new listings came on at $1,448 for 1 bedrooms and $1,900 for 2 bedrooms, 3.5% and 5.0% under the prior 30 days. Over 90 days both medians are up slightly against the prior 90, 1.1% and 2.1%, so the softening is recent.

Asking Rents by Unit Type

Listings seen in the last 45 days

Unit Type Listings Median Asking Average 25th to 75th Pct Avg $/SF Avg SF Tampa Median vs City
1 Bedroom 53 $1,425 $1,495 $1,300 to $1,650 $2.63 579 $1,495 ▼ -4.7%
2 Bedroom 60 $1,900 $2,059 $1,750 to $2,220 $2.13 940 $1,750 ▲ +8.6%
3+ Bedroom 6 $2,995 $3,086 $2,755 to $3,055 n/a n/a $1,849 ▲ +62.0%

1 Bedroom: the middle range runs $1,300 to $1,650 (25th to 75th percentile); units that leased over 180 days had a median of $1,479 on 66 leases.

2 Bedroom: the middle range runs $1,750 to $2,220; units that leased over 180 days had a median of $1,950 on 71 leases.

3+ Bedroom: the middle range runs $2,755 to $3,055 on 6 active listings.

Comparable Listings

Most recent listing per property, up to 10 per unit type

Studio Comps

Property Unit SF Asking $/SF Days on Market Status Concession
3318 W. De Leon, Tampa, FL

3318 W. De Leon, Tampa, FL
Studio 450 $1,800 $4.00 55 Active
3817 W BAY TO BAY BOULEVARD

3817 West Bay To Bay Boulevard, Tampa, FL 33629
500 $1,690 $3.38 54 Active
Willow Flats

301 South Gomez Avenue, Tampa, FL 33609
W304-3 380 $1,299 $3.42 39 Leased est. 2026-08-21

1 Bedroom Comps

Property Unit SF Asking $/SF Days on Market Status Concession
3307 W Villa Rosa St, Tampa, FL 33611

3307 W Villa Rosa St, Tampa, FL 33611
800 $2,600 $3.25 2 Active
Residential Lease, TAMPA, FL

3205 West San Carlos Street, Tampa, FL 33629
1 744 $2,245 $3.02 2 Active
Park West

3215 West Swann Avenue, Tampa, FL 33609
n/a $1,950 n/a 18 Active Special offer
3311 W San Juan St, Tampa, FL 33629

3311 W San Juan St, Tampa, FL 33629
535 $1,947 $3.64 2 Active
2904 W Estrella St APT 4, Tampa, FL 33629

2904 W Estrella St APT 4, Tampa, FL 33629
4 550 $1,825 $3.32 2 Active
2575 S Himes Ave APT A, Tampa, FL 33629

2575 S Himes Ave APT A, Tampa, FL 33629
A 624 $1,800 $2.88 2 Active
The Waverly

3602 S Macdill Ave, Tampa, FL 33629
n/a $1,700 n/a 61 Active Special offer
3111 W Horatio St

3111 West Horatio Street, Tampa, FL 33609
207 n/a $1,650 n/a 2 Active
1066 S Clearview Ave APT 7, Tampa, FL 33629

1066 S Clearview Ave APT 7, Tampa, FL 33629
7 n/a $1,595 n/a 2 Active
Oasis Club

500 S Himes Ave, Tampa, FL 33609
n/a $1,500 n/a 61 Active Special offer

2 Bedroom Comps

Property Unit SF Asking $/SF Days on Market Status Concession
619 Swann Dr, Tampa, FL 33609

619 Swann Dr, Tampa, FL 33609
n/a $3,638 n/a 2 Active
1908 S Habana Ave, Tampa, FL 33629

1908 S Habana Ave, Tampa, FL 33629
n/a $3,157 n/a 61 Active
1011 S MOODY AVENUE

1011 South Moody Avenue, Tampa, FL 33629
32 1,044 $3,000 $2.87 2 Active
3211 W Swann Ave Unit 1005, Tampa, FL 33609

3211 W Swann Ave Unit 1005, Tampa, FL 33609
1103 1,248 $2,800 $2.24 2 Active
617 Swann Dr, Tampa, FL 33609

617 Swann Dr, Tampa, FL 33609
n/a $2,740 n/a 2 Active
3102 W Horatio St

3102 W Horatio St, Tampa, FL
12 857 $2,500 $2.92 2 Active
3219 W Barcelona St #1, Tampa, FL 33629

3219 W Barcelona St #1, Tampa, FL 33629
1 n/a $2,300 n/a 2 Active
4110 W El Prado Blvd APT 1, Tampa, FL 33629

4110 W El Prado Blvd APT 1, Tampa, FL 33629
1 980 $2,280 $2.33 2 Active
Park West

3215 West Swann Avenue, Tampa, FL 33609
n/a $2,150 n/a 2 Active
Perfect 2/2.5 condo in South Tampa!

2802 W Cleveland St #L, Tampa, FL 33609
L 1,054 $2,100 $1.99 2 Active

3+ Bedroom Comps

Property Unit SF Asking $/SF Days on Market Status Concession
The Waverly

3602 S Macdill Ave, Tampa, FL 33629
n/a $2,995 n/a 2 Active
Horatio Place

2616 W Horatio St, Tampa, FL 33609
201 n/a $2,675 n/a 2 Active
1520 S Church Ave, Tampa, FL 33629-5823

1520 S Church Ave, Tampa, FL 33629-5823
1,916 $4,100 $2.14 32 Active
3606 S MacDill Ave, 109, Tampa, FL 33629

3606 S MacDill Ave, 109, Tampa, FL 33629
108 1,100 $2,995 $2.72 32 Active
The Waverly

3602-3620 South Macdill Avenue, Tampa, FL 33629
108 1,100 $2,995 $2.72 121 Active
3718 W MCKAY Avenue

3718 Mckay Avenue, Tampa, FL 33609
104 1,267 $3,200 $2.53 1,044 Leased est. 2026-07-16

Pricing Benchmarks

1 Bedroom

Median asking, last 45 days$1,425
Median estimated leased rent, last 180 days$1,479
Leased vs asking+3.8%
Pricing floor / ceiling (25th / 75th percentile)$1,300 / $1,650
Average $/SF · average SF$2.63 · 579
Median days from listing to lease44

2 Bedroom

Median asking, last 45 days$1,900
Median estimated leased rent, last 180 days$1,950
Leased vs asking+2.6%
Pricing floor / ceiling (25th / 75th percentile)$1,750 / $2,220
Average $/SF · average SF$2.13 · 940
Median days from listing to lease37

3+ Bedroom

Median asking, last 45 days$2,995
Median estimated leased rent, last 180 daysn/a
Leased vs askingn/a
Pricing floor / ceiling (25th / 75th percentile)$2,755 / $3,055
Average $/SF · average SFn/a · n/a
Median days from listing to leasen/a
Median Asking Rent 1 Bedroom 2 Bedroom 3+ Bedroom
Trailing 30 Days $1,448

▼ -3.5%
$1,900

▼ -5.0%
$2,995

n/a
Trailing 60 Days $1,500

▲ +1.4%
$1,995

▲ +2.3%
$2,995

n/a
Trailing 90 Days $1,500

▲ +1.1%
$1,990

▲ +2.1%
$2,995

n/a
Estimated Leased Rent, Last 90 Days $1,425

▼ -3.2% vs $1,473 a year ago
$1,925

▼ -2.4% vs $1,973 a year ago
n/a

vs n/a a year ago

Leasing Velocity

Leases observed in the last 180 days

40
Median Days to Lease
all unit types, 142 leases
38.0%
Leased Within 30 Days
54 units
57.0%
Leased Within 60 Days
81 units
67.6%
Leased Within 90 Days
96 units

Units that leased in the last 180 days took a median of 40 days from listing to lease: 44 days for 1 bedrooms and 37 for 2 bedrooms.

Of the 142 leases observed, 38.0% were completed within 30 days, 57.0% within 60 days and 67.6% within 90 days.

Price cuts were taken on 6 of 152 1 bedroom listings (3.9%) and 4 of 182 2 bedroom listings (2.2%) over 180 days.

Median Estimated Leased Rent by Month

$1,000$1,500$2,000$2,500$3,000Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Oct 26$1,400$2,1751 Bedroom2 Bedroom

Leases Observed by Month

0102030Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Oct 261 Bedroom2 Bedroom3+ Bedroom

Month Leased 1 Bedroom 2 Bedroom
Oct 2025 $1,400

6 leases
$2,600

5 leases
Nov 2025 $1,250

7 leases
$1,898

6 leases
Dec 2025 $1,450

7 leases
$1,873

5 leases
Jan 2026 $1,423

8 leases
$1,850

9 leases
Feb 2026 n/a

4 leases
$1,935

12 leases
Mar 2026 $1,600

17 leases
$2,200

9 leases
Apr 2026 $1,475

14 leases
$1,905

12 leases
May 2026 $1,488

10 leases
$1,875

8 leases
Jun 2026 $1,350

7 leases
$2,218

14 leases
Jul 2026 $1,495

22 leases
$1,898

14 leases
Aug 2026 $1,425

14 leases
$1,800

11 leases
Sep 2026 $1,400

9 leases
$1,990

13 leases
Oct 2026 n/a

2 leases
$2,175

5 leases

Concessions Advertised

Property Unit Type Asking Offer Monthly Value Est.
Oasis Club 1 Bedroom $1,500 Special offer n/a
Park West 1 Bedroom $1,950 Special offer n/a
The Oaks on Azeele 1 Bedroom $1,400 $500 Off $42
The Waverly 1 Bedroom $1,700 Special offer n/a
Case Residences Palma Ceia, Tampa 2 Bedroom $1,799 Special offer n/a
Soho Village 1 Bedroom $1,250 Special offer n/a
Casa De Leon 2 Bedroom $1,750 2 Weeks Free $67
The Waverly 3+ Bedroom $3,075 Special offer n/a

Properties With the Most Activity

Ranked by listings tracked in the last 180 days

Property Units Year Built Listings Active Now Avg Asking Range Avg $/SF Median Days to Lease
Willow Flats

301 South Gomez Avenue, Tampa, FL 33609
12 1926 26 1 $1,601 $1,299 to $2,399 $3.28 112
Residential Lease, TAMPA, FL

3206 W Azeele St #220, Tampa, FL 33609
3 1969 18 4 $1,616 $1,250 to $2,350 $2.18 121
4015 BAYSHORE Boulevard

4015 Bayshore Boulevard, Tampa, FL 33611
2 1980 11 0 $2,467 $2,000 to $3,200 $3.20 36
Casa De Leon

3211 W De Leon St, Tampa, FL 33609
17 1970 11 2 $1,545 $1,350 to $1,750 $2.13 80
San Carlos Place

3810 W San Carlos St, Tampa, FL 33629
50 1974 11 7 $1,168 $1,095 to $1,495 $2.19 92
Park West

3215 West Swann Avenue, Tampa, FL 33609
30 1974 10 2 $2,044 $1,770 to $2,718 $2.88 47
Residential Lease, TAMPA, FL

3914 W Neptune St #29, Tampa, FL 33629
n/a 1973 10 1 $1,255 $1,150 to $1,500 $2.51 35
The Waverly

3602-3620 South Macdill Avenue, Tampa, FL 33629
20 1969 9 0 $2,051 $1,745 to $2,995 $2.52 95
3102 W Horatio St

3102 W Horatio St, Tampa, FL
16 1984 8 2 $2,078 $1,685 to $2,500 $2.46 14
3111 W Horatio St

3111 West Horatio Street, Tampa, FL 33609
1 1979 8 2 $1,771 $1,645 to $1,995 $2.53 n/a

Investment Read

The 2 bedroom is where Palma Ceia holds its premium. At a $1,900 median it asks 8.6% over the Tampa citywide median, and it leases faster than the 1 bedroom: a median of 37 days from listing to lease, with 42.3% of 71 leases completed within 30 days. The ask has come down, though. New 2 bedroom listings in the last 30 days came on at $1,900, 5.0% under the $2,000 median of the 30 days before, and the 2 bedroom leased median is down 2.4% year over year, $1,925 against $1,973. An owner holding a 2 bedroom at $2,000 is asking last month's number.

The 1 bedroom asks less than the city in dollars and more per foot. The $1,425 median is 4.7% under Tampa citywide, but at $2.63 per square foot it runs above the city's $2.52. Size sets the rent: 1 bedrooms under 600 square feet averaged $1,392 over 180 days at $2.83 per square foot, while units of 600 to 899 square feet averaged $1,694 at $2.60. Today's $1,425 ask sits under the $1,479 median of units that leased over 180 days, new 1 bedroom listings in the last 30 days came on at $1,448, 3.5% under the prior 30 days, and the leased median is down 3.2% year over year, $1,425 against $1,473.

Owners here are adjusting where listings start, not what they give away. Concessions appeared on 11 listings over 180 days (3.2%), and the stated ones are $500 off at The Oaks on Azeele and two weeks free at Casa De Leon. Price cuts were taken on 3.9% of 1 bedroom and 2.2% of 2 bedroom listings. A unit priced inside the middle range for its type, $1,300 to $1,650 for a 1 bedroom and $1,750 to $2,220 for a 2 bedroom, is priced with the bulk of the market.

Strengths

  • 2 bedrooms ask 8.6% over the Tampa citywide median, $1,900 against $1,750.
  • 2 bedrooms leased in a median of 37 days, with 42.3% of 71 leases completed within 30 days.
  • Concessions appeared on 3.2% of listings over 180 days, and price cuts on under 4% of 1 and 2 bedroom listings.

Considerations

  • New listings in the last 30 days came on 3.5% (1 bedroom) and 5.0% (2 bedroom) under the prior 30 days.
  • Leased medians are down year over year: 3.2% on 1 bedrooms ($1,425 against $1,473) and 2.4% on 2 bedrooms ($1,925 against $1,973).
  • 1 bedrooms took a median of 44 days to lease, and 36.4% of 66 leases closed within 30 days.
Pricing
The middle range is $1,300 to $1,650 for 1 bedrooms and $1,750 to $2,220 for 2 bedrooms. Both asks came down over the last 30 days, 3.5% and 5.0%, after rising slightly over 90 days.
Velocity
Median 40 days from listing to lease across 142 leases; 38.0% leased within 30 days and 67.6% within 90. 2 bedrooms move faster than 1 bedrooms, 37 days against 44.
Supply
119 units advertised in the last 45 days: 60 of them 2 bedrooms, 53 1 bedrooms and 6 3+ bedrooms.
Concessions
11 listings over 180 days (3.2%) advertised a concession; the stated ones are $500 off and two weeks free. Price cuts are just as uncommon, under 4% of 1 and 2 bedroom listings.

Advisory Conclusion

The numbers show a neighborhood where the 2 bedroom carries an 8.6% premium over the city and leases in a median of 37 days, while asks for both the 1 and 2 bedroom have come down over the last 30 days. Leased medians are 2.4% to 3.2% under a year ago.

An owner in Palma Ceia or Bayshore Beautiful should check each 2 bedroom against the $1,900 median now on the market rather than the $2,000 asks of a month ago, and price 1 bedrooms by size: units under 600 square feet averaged $1,392, units of 600 to 899 square feet $1,694.

Own an Apartment Building in Palma Ceia?

Your equity has a return. Do you know what it is? Rents in the neighborhood set the value of your building, and value sets the return on the equity you have in it. A Broker Opinion of Value from Verdad CRE gives you today’s market value, your return on equity, and a clear read on hold, refinance or sell. Owners who plan ahead get one every one to two years. Confidential and at no cost.

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James J. Vestal, CEO and Managing Broker, 727-625-4725, james@verdadcre.com

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